Performance, SEO & Web Analytics

What this service covers

Performance, SEO and analytics work improves how a website loads, renders, gets discovered in search and converts visitors into customers or leads.

These three disciplines are connected: performance contributes to page experience and user outcomes; search visibility depends on many technical and content factors — not a ranking guarantee. A well-structured site is easier for search engines to understand, and analytics reveal whether users are actually finding and completing what the site is designed for.

Performance work

Core Web Vitals (LCP, INP, CLS) are the primary lab and field measurement framework for render performance. Lab scores measured in tools like Lighthouse indicate potential but field data from CrUX reflects what real users experience — both matter and are interpreted separately.

• LCP, INP and CLS measurement, diagnosis and improvement
• Asset delivery optimisation: images, fonts, scripts
• Rendering strategy selection: SSR, SSG, ISR, streaming or client-side depending on page type
• JavaScript bundle analysis and reduction
• Caching strategy for CDN and browser layers
• Third-party script impact analysis and deferral

Technical SEO work

• Crawlability audit: robots.txt, sitemaps, internal linking, redirects
• Metadata: titles, descriptions, canonical tags, hreflang for multilingual sites
• Structured data implementation: Schema.org for people, organisations, products, articles
• Core page experience signals
• Log file analysis to understand how search engines are crawling the site

Analytics work

• Analytics implementation: GA4, server-side tagging or privacy-first alternatives
• Conversion tracking: goals, events, funnels
• Attribution setup: understanding which sources drive qualified traffic
• Reporting dashboards for business stakeholders

Outcome

Measurable improvements to loading performance, search visibility and conversion tracking with documented methodology for how measurements were taken.